Monday, April 24, 2017

Trophy & Wallcases: More than just retail

When one considers wall display cases, most would instantly think of a retail environment where display cases exhibit a multitude of items. Have you ever thought of using them in these environments?
  • Schools
  • Churches
  • Museums
  • Libraries
  • Businesses
  • Home
There are many benefits to using a wall display case for things other than its original intention. For example, schools could use them for trophy displays or students art or science fair projects.

  • Churches could set up a display of their historical memorabilia or upcoming events.
  • Libraries could let community members display their collections and include books that they have about those subjects. 
  • Museums could find unlimited reasons to display a multitude of relics. 
  • Businesses and retail stores can benefit from the organized display of their products.

Uses of wall display cases in the home are also endless. They could elegantly display grandma's antique dishes or great-grandpa's war memorabilia. A child's trophies, books, family pictures and many other collectibles could be housed in a wall display case. There is an unlimited list of possibilities.

Choosing the material you want your display case made of is simple when you consider where the case will be going. Here are some choices to consider;
  • Wood
  • Glass
  • Metal
Deciding on what extras you feel might be needed is another option.
  • Lighting
  • Mirror back
  • Locks
As you can see, wall display cases have an endless array of uses. Decide which displays would work best for your needs.

Friday, April 21, 2017

Get the most out of retail space

Lately, emptiness is in.  Stores display only a few products accented with bold colors and simple lines. They entice and invigorate. So how can you follow this trend and still capitalize on every square foot of space you pay for?
The answer is closer than you may first think.

Here's a few ideas of how to create a display that works on a person's innate desire for what they know, both past and present.

You are the champion:
Familiarity! It is well researched that exposure to something creates an affection for that person or object, and deep familiarity can cause loyalties that are not easily shaken. By displaying items in a trophy case, you can invoke the same feelings of desire, awe and accomplishment. The fact that the item inside is acquirable can awake the yearning a customer may have for your product.

Keep lines clean:
Modern stores boast a small number of products with a great amount of workable space, by using clear cases you can maintain a visually neat appearance, uncluttered and open. When wall case is the only option, clear, adjustable shelves can ensure that you have exactly the space you need without any obstructions.

Know your base:
Many times, the bottom few feet of a display become completely useless. Placing items on low surface may indicate a subtle lack of esteem over products that are on eye level. By having a locking base in a display, you can keep the same quantity of product out of the back room, but still completely secure.

Float it:
While walls are your limits, the remaining floor space can work for you as a strategic partner. Ensuring that you have the right display is a vital part of making the most of valuable square footage. Towers are an excellent way to do this, as they fill the space in a clean and elegant way.

As a retail store it is vital you have the displays to ensure people look at your items long enough to decide they need to take that item home. 

Monday, April 17, 2017

Increase Sales with Trophy and Wallcases - Feature Cross Merchandising


Make your walls work for you
Trophy & wallcases can help you sell more when you get creative, and bring different kinds of merchandise together in unexpected ways. Discover the potential of cross merchandising.
Maybe you're used to keeping your sunglasses in one case, and your briefcases in another. However, letting them share one space can help you tell your customers a story about why they belong together like milk and cookies or copy and paste:
  • Show Off Your Fashion Sense: Think about designer look books that provide images of how to combine the individual pieces in a collection. Putting hats and scarves side by side in one case makes it easy to decide on how to mix and match them for the best effect.
  • Set a Mood: Pair a pretty set of vintage style earrings with a delicate lace blouse. Appeal to your customer's romantic side or create a combination that resonates with their idea of themselves as outdoor types or urban sophisticates.
  • Create an Experience: Emphasize function. Pull together related cooking supplies or garden tools.
It all boils down to showing your customers how they can use your products to fulfill their desires, whether they want help looking stylish or engaging in activities they enjoy. Encourage additional purchases by connecting the dots between how one item goes with another. They'll probably get more value out of what they take home, and that will make them want to come back and visit you again.

ND Store Fixtures is the premier supplier of quality retail display cases and store display fixtures for small and large businesses in the United States.

Monday, March 27, 2017

Open Up Oppurtunities

Today's retail must compete with the seemingly limitless warehouses of major online retailers. It can seem daunting to compete, but it is possible with mirrored doors in display cases.

Ensure enjoyment of all customers

Nearly any case can ensure that you meet ADA requirements, but only mirrored cases can provide a clear view from all angles. Through creating a positive experience for customers of all abilities, you create a sense of loyalty and encourage repeat visits.

Kill clutter

Mirrors ensure that shelves looked stocked despite the ebb and flow of products. Place one or two items in with a color sample of the remaining stock.  Customers envision themselves already possessing your products. This clean, clear look has a distinct advantage over web pages.

Light it up!

Cases, especially those in small shops, can feel impossible to correctly illuminate.  The natural reflective properties of mirrors allow you to wield light to your purpose. Jewelry glitters brightly, screen glare eliminated, and individual items exhibit the nuances the manufacturer intended, giving you the edge over others.

Create Urgency

When something looks great, mirrors facilitate more time spent in direct observation. These cases are a silent salesman, giving you the opportunity to speak to a customer at the peak of desire. This final engagement ensures a positive sales experience.

Monday, March 20, 2017

Aesthetics, Business, and Mirror Doors

Professionalism, in the business world, is a hard thing to define. Mostly because there are many core principles that all work in tandem to reflect a solid sense of professionality to the consumer. However, there's one principle that CEO's and small business owners overlook and it's the principle of aesthetic. Basically, how something is presented largely affects how it'll be perceived, despite how it may actually function. But don't fret. When most of us walk into a store, we aren't expecting some abstract artsy sign telling us where the eggs might be. But there are a few very simple changes you can make that'll have your business looking just as professional as you intended it to be.

Show What Needs to be Seen

There's a neat little twist put on an old adage: Popular products are to be seen, not shadowed. Essentially you want anyone who so much walks into the door to know that you've got the product they might be looking for, that and you're advertising that product without so much as ever uttering a word. There's no point in keeping a hot item tucked away in the depths of your storage unit when you don't have a single one for display. Ideally, this should be done with mirror doors and polished display cases, just to give it that extra pizzazz.

Aesthetics as a Long Term Investment

It might sound silly, investing in something that doesn't provide any immediate benefit beyond looking cool, but think of it like this:
  • Going the extra mile to look the part gains the customers trust.
  • A more aesthetically looking business space has a positive effect on a person's mood.
  • It pays to put your best foot forward.

Wednesday, March 15, 2017

Never Go Wrong. Keep Shoppers Interested. Use Mirror Doors in Your Display Cases

“You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.” Howard Schultz
When it comes to retail store design, very few things are quite as beautiful as mirror doors in glass display cases. The mirrors give just the right amount of shine without overpowering the whole look of the case. These types of display cases look beautiful in every store no matter what products you sell. Sometimes just the addition of a wooden base and top or a marble one can make the same case just the right fit for a variety of retail venues.

Professionalism and Perception

Let's face it. There aren't many other options for displaying high quality retail merchandise. You can choose plastic cases. However, will you attract the right customers? You only get one chance to make a first impression. In retail, that first impression is just about everything.

Marketing Strategy

There are many women who enjoy finding hidden gems at thrift stores. However, most will admit it can take an afternoon of rummaging to get the best haul. When customers want to shop, they want things to be easy and organized. Glass shelves and display cases with mirrored doors create a clear display of your product offering. In addition, times have changed. Because of the popularity of social media and online activity; one of the things consumers hate the most is businesses that waste their time.

Monday, February 27, 2017

The power of mirror in display cases

Mirrors can reflect light and energize the space they encompass. That reflective quality can guide customers to a display you have highlighted. By expanding the use of mirrors throughout your store, you are drawing customers to those areas.

In an article on FengShui-tips.org, it states,"If it's done correctly the power of mirrors symbolically double your wealth, health, and happiness", and "Anything your mirror reflects it will double that." If you are trying to add space to your store, mirrors can help with that.

By using mirrors in display cases, you are focusing on the products reflected from them. Diamonds can look larger or more brilliant, make-up can look more colorful, and sequined products can look more dazzling and shiny.

Mirrors can also make customers stop to look at themselves. Placement of items near those mirrors can draw them to a possible impulse buy. If the display has things the customer can try on like hats, jewelry, or shoes, the odds are greater for a customer sale because they don't have to go looking for a mirror to see what the item will look like on them. Everything is right at their fingertips.

One of the most beneficial uses for mirrors is as a shoplifting deterrent. Mirrors can give a shoplifter a feeling of being watched. Some may think they are two-way mirrors. It can also make the store look like there are more people browsing than actually there.

Consider mirrors when decorating your store. They can add an ambiance that you may not have considered originally.