Monday, March 27, 2017

Open Up Oppurtunities

Today's retail must compete with the seemingly limitless warehouses of major online retailers. It can seem daunting to compete, but it is possible with mirrored doors in display cases.

Ensure enjoyment of all customers

Nearly any case can ensure that you meet ADA requirements, but only mirrored cases can provide a clear view from all angles. Through creating a positive experience for customers of all abilities, you create a sense of loyalty and encourage repeat visits.

Kill clutter

Mirrors ensure that shelves looked stocked despite the ebb and flow of products. Place one or two items in with a color sample of the remaining stock.  Customers envision themselves already possessing your products. This clean, clear look has a distinct advantage over web pages.

Light it up!

Cases, especially those in small shops, can feel impossible to correctly illuminate.  The natural reflective properties of mirrors allow you to wield light to your purpose. Jewelry glitters brightly, screen glare eliminated, and individual items exhibit the nuances the manufacturer intended, giving you the edge over others.

Create Urgency

When something looks great, mirrors facilitate more time spent in direct observation. These cases are a silent salesman, giving you the opportunity to speak to a customer at the peak of desire. This final engagement ensures a positive sales experience.

Monday, March 20, 2017

Aesthetics, Business, and Mirror Doors

Professionalism, in the business world, is a hard thing to define. Mostly because there are many core principles that all work in tandem to reflect a solid sense of professionality to the consumer. However, there's one principle that CEO's and small business owners overlook and it's the principle of aesthetic. Basically, how something is presented largely affects how it'll be perceived, despite how it may actually function. But don't fret. When most of us walk into a store, we aren't expecting some abstract artsy sign telling us where the eggs might be. But there are a few very simple changes you can make that'll have your business looking just as professional as you intended it to be.

Show What Needs to be Seen

There's a neat little twist put on an old adage: Popular products are to be seen, not shadowed. Essentially you want anyone who so much walks into the door to know that you've got the product they might be looking for, that and you're advertising that product without so much as ever uttering a word. There's no point in keeping a hot item tucked away in the depths of your storage unit when you don't have a single one for display. Ideally, this should be done with mirror doors and polished display cases, just to give it that extra pizzazz.

Aesthetics as a Long Term Investment

It might sound silly, investing in something that doesn't provide any immediate benefit beyond looking cool, but think of it like this:
  • Going the extra mile to look the part gains the customers trust.
  • A more aesthetically looking business space has a positive effect on a person's mood.
  • It pays to put your best foot forward.

Wednesday, March 15, 2017

Never Go Wrong. Keep Shoppers Interested. Use Mirror Doors in Your Display Cases

“You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.” Howard Schultz
When it comes to retail store design, very few things are quite as beautiful as mirror doors in glass display cases. The mirrors give just the right amount of shine without overpowering the whole look of the case. These types of display cases look beautiful in every store no matter what products you sell. Sometimes just the addition of a wooden base and top or a marble one can make the same case just the right fit for a variety of retail venues.

Professionalism and Perception

Let's face it. There aren't many other options for displaying high quality retail merchandise. You can choose plastic cases. However, will you attract the right customers? You only get one chance to make a first impression. In retail, that first impression is just about everything.

Marketing Strategy

There are many women who enjoy finding hidden gems at thrift stores. However, most will admit it can take an afternoon of rummaging to get the best haul. When customers want to shop, they want things to be easy and organized. Glass shelves and display cases with mirrored doors create a clear display of your product offering. In addition, times have changed. Because of the popularity of social media and online activity; one of the things consumers hate the most is businesses that waste their time.