Eye-catching Display placement: Display case layouts to get ready for

Eye-catching Display placement: Display case layouts to get ready for

As you want to give optimal exposure to the great new products or the steady stand by products that your loyal customers have relied on. Maybe this time you want to try something a little different, keeping in mind that you want to get maximum boost per square foot.

The next dynamic to keep in mind is customer traffic. Will you customer easily see your product from all relevant angles? Can they “try it on” literally or figuratively in order to consider buying it.
And finally, is your display case or cases included in your traffic in a safe and theft-resistant area?

Consider these three display case arrangements when preparing for next year's sales.

Front door display:
As customers come in, displays can be set in the front to “wow” upon entrance. Seeing a beautiful, neat display of your best products or sales products should encourage the consumer to come in and see more of what you have to offer, based on your front displays.
This could also be a welcoming display, with history or information on your business. Display cases do not always have to hold items for sale. They can also be a great conversation starter or used to pique interest in the commercial enterprise itself. A mix of showcases and mannequins can be a welcome entrance. Tall display cases can be set against the wall or eye level shorter cases can set near the entrance without preventing a full, safe view from register to door.

Middle counter/register display:
Display cases around the register can not only spark conversation between cashier and customer, but adds an element of security and handiness when a customer wishes to see an item of interest. These can be higher dollar items or sales items, or a mix of both. Lighting around registers also helps to enhance displays. Acrylic displays can set atop display cases

Back of store:
One advantage to back-of-store display cases is that it brings the customer past the main inventory of the store. They can shop to and from. This is also a more secure area, of course, being that it is in the back and cashiers are closer. If using a back wall drop, you can expand your display or make it more elaborate; maybe even include open items or mannequins. Tall showcases can be filled with arrangements of the latest elements. A frameless tower display can highlight exclusive items on the way back.

As with any location, lighting is important. You want your special items to be noticed, not overwhelmed or shadowed. It needs to be in traffic's view without interrupting the flow.
Display cases and racks vary and can be used separately or together to create bold, dynamic or simple stated elegance. Either way, it is used to enhance the best features of the establishment.
Call us today to discuss how we can help enhance your business with our wide selection of display structures.

3 Display Case Layouts to Get Your Showroom Ready for Success in the New Year

3 Display Case Layouts to Get Your Showroom Ready for Success in the New Year

2017 is right around the corner and the new year is the perfect time to re-invent your showroom and make a resolution for success. Display cases can be instrumental in helping you to achieve your goals in the year ahead. The following 3 display case layouts will maximize your 1500-3000 square foot showroom space and appeal to potential customers.

1. Geometric Layout:
For a trendy, modern showroom layout, strategically arrange display cases in a geometric design. Geometric placement of display cases allow customers and retailers to move easily around the showroom floor and offers the appearance of a large inventory in a deliberate design that is conducive to customer flow around the floor. Customers will be able to spot varying display case content from each point, inviting them to explore all of the merchandise and creating anticipation of what all there is to see. Display cases that are placed in even proximity of one another serve as convenient counters for retail staff to remove merchandise to show the customer throughout the store.

2. Angular Layout:
Placing display cases at an angle from walls and one another gives your showroom a sophisticated look that is elegant and ideal for high-end retailers. An angular layout of lighted display cases has even greater appeal to showroom visitors, adding to a retail experience that feels exclusive and privileged. Customers will appreciate the angular layout's sleek design that gives showroom walls and floors a curved appearance. The cases' lighting will illuminate the details of merchandise and demand individual attention for every set of contents.

3. Circular Layout:
A circular layout that steers customers to their right follows their natural direction, studies show. Begin their journey with an eye-catching display for a first impression that draws them in. Avoid adding height to the initial displays, which can restrict views of other inventory around the room, and may keep them from venturing further if they do not find what they are looking for at first. Use the middle of the circle to highlight a specialty item or as a centerpiece that displays a complimentary combination of merchandise.

Start the new year off right by designing a showroom that is success-ready, with your own unique layout of display cases that show off your very best side.

Dos and Do Nots in Retail Store Fixtures

           In order to make the most money on your merchandise, you need to have a well-designed showroom. The way you lay out the items you are selling, the décor, and the lighting all have an effect on your customers. There is not one right solution. It would not make sense to have a Halloween theme all year round in a store that sells diamond jewelry nor would a baby theme work in a store that sells high end electronics. The goal is to create a welcoming atmosphere that invites potential customers to come in, shop around, and hopefully make a purchase! Here are a few tips on how to display your merchandise.

          DO keep your show rooms and floor as clean as possible. If there is dust on your display cases or the floor does not look like it has been swept for months, customers will turn around and out the door immediately! Make sure you keep your store as orderly as possible. You need to present a professional-looking business at all times.

          DO NOT overstock the floor with too many items. It might seem like a great idea to put out all your merchandise and fill the room with every t-shirt, jewelry piece, or knickknack you have to sell. However, if you pack your display cases full, no one will be able to see what each particular piece of merchandise is! You will overwhelm your customers and they will leave your store empty handed and confused.

          DO use your store fixtures in a way that enhances the items you are selling. Use display cases for valuable items such as electronics and jewelry. Do not place clothing items in there because it is a hassle for customers to try on the pieces in which they are interested instead use clothing racks. Use the fixtures to keep your merchandise well organized so that your customers can find the items they want quickly and easily!

         DO NOT underestimate the use of music and light in a retail store. Play music that would appeal to your target demographic; if you want to appeal to teenagers, play pop or rock music but do not play music from the 50s. You might end up with several confused retirees in your store instead. Light also plays an important role. Do not keep the room too dark because then no one will be able to see the items on display but you do not want it too bright because it does not create a welcoming atmosphere.

Find the Store Fixture Item You Need Today

         Many people do not know the difference between the different types of store fixtures they can purchase to use in their stores. In order to own the display fixtures that work the best for your store’s design and merchandise organization, you need to know what is available. Here is a guide to a couple of different store fixtures so that you know exactly what to look for when you are ready to equip your shop!

Gridwall Merchandisers: These sturdy units are very flexible and are normally used for the display of everything from clothing to bathroom products. The advantage of using a grid wall is that it can hold a large volume of items in a smaller space. Since they are flexible in design you can update your showroom floor whenever you wish.

Slatwall Merchandisers: These displays are much heavier than gridwall units, but they are also much more versatile. The slatwall shelves and hooks allow you to be creative with your displays! These store fixture units are great for hanging clothing or creating shelves to showcase your merchandise in a professional manner.