Friday, August 4, 2017

At first glance, the ubiquitous slatwall looks boring and easy to ignore. As a retailer, being forgettable is not desirable.  These 5 accessories can help you have a successful slatwall display.

1) Pegs

One of the most common uses for slat wall is the typical hanging pegs.  It is tempting to stuff as much product on pegs as possible, and use the longest ones available.  However, having a variety and using white space can create an allure.  By using short pegs at the top and limiting items available you can evoke sense of rarity which is highly desirable.

2)Baskets

Wire baskets are frequently used to hold odd-shaped items, and deep bins make the most of space closer to the floor.  Creating a barging bin atmosphere evokes a sense of thrift, even if the item is pricy.  These flexible tools allow you to use different sales techniques in different areas.

3) Video Shelves

The term video shelves is a carry over from the long-ago days when movie rental stores were common. Yet, they are anything but legacy items.  The slight tilt is perfect for delicate items.  Frames, artwork and even high-end foods are all perfect candidates for an upward tilt.

4) Shelves with lips

Life is chaotic.  You want to make your store welcoming for someone with children, elderly, and service animals, and items seem to have lives of their own when succumbing to gravity.  Even if the item is light and takes no damage, the embarrassment isn't easily forgotten. Having a minimal lip can keep items in position without having to secure them in place.

5) Shelves

While they seem plain, being able to convert any wall into a shelf creates endless ways to display items.  It's important to have both wire shelves of many sizes and brackets which allow for glass, wood or metal display surfaces.  Being able to quickly change things up can give your store an invigorating feel and allow for instant transformations.

Friday, July 21, 2017

Slatwall has come off the wall- fixtures that change it up




Among other benefits, the advantage of slatwall is in its modular abilities.  These surfaces can host pegs, waterfall hooks and various types of shelving.  In order to make the most out of slatwall, having an inventory of different hanging implements is important.  That investment is best utilized when other fixtures around the store also require them.

H Figures

At first glance, the H rack seems too plain for good choice in retail, where flashiness abides. However, simplicity sells in a way that gimmicks can't.  By applying restraint to a solid foundation, you target many of the principles of good sales.

4-Way Display

A four-way display is a great way to give a clean, fresh approach to merchandise that is visually different.  Customers are only able to view two sides simultaneously, which makes this a handy transitional item.

Streamline Display & Slatwall Display

Even with limited space, it is important to apply the same principles of simplicity.  Both streamline and slatwall displays can aid in making the most of narrow, small or otherwise tight square footage.

Rotating Slatwall Display

Perhaps the most versatile of the off-the-wall slatwall items are rotating slatwall displays. They can fit smaller shelves, bins and pegs.  With the smallest pegs, the display can have a profile of less than a foot and a half, fitting into tight spots. Add a waterfall hook for clothing and the display becomes a large centerpiece that spans about 4 feet, allowing for a quick revision when temporary cardboard displays exhaust.  Since the main portion is only a foot square, you can easily store it at times when traffic needs change.

Navigating different types of Slatwall Display Fixtures as well as their accessories can feel intimidating.

Friday, July 7, 2017

Slatwall Displays don't have to be boring

Slatwall display fixtures are an eye-catching and versatile way to showcase your merchandise whether you're selling clothing, jewelry, books, or a variety of other items. Taking advantage of these displays is just what your business needs to optimize your store space.

Types of Fixtures and Accessories

There are a few different types of slatwall displays such as H-displays, 4-way displays, streamline displays, and the slatwall cubic tower. Each type has its merits.

H-displays, true to their name, take the shape of an 'H.' The shape is ideal for shelving, straight arms, waterfalls, and baskets - accessories which take up more space horizontally.

4-way displays and cubic towers are perfect for jewelry and smaller items that you might display with smaller accessories like hooks and brackets.

The streamline display - a vertical panel of slatwall attached to a base - is the simplest and perhaps the most versatile. No one type of accessory is ideal for streamline displays, so they lend themselves to any type of display you might need. Whether that includes the use of shelving or brackets, streamline displays are optimal for whatever you sell.

The Benefits

Whether a streamline or 4-way display, any slatwall display can make use of any type of accessory. Each display will differ from the next which is what makes these displays so unique.

Slatwall display fixtures are also ideal for small spaces. In a smaller store, slatwall saves space and allows you to display all kinds of items if you have the right accessories. This allows for an easy exchange of items which is good if you have merchandise that is constantly moving.

Finally, slatwall displays are neat and organized. Instead of displaying merchandise on tables or on the floor, slatwall brings your items up to eye level. Customers will like that they don't have to bend down or rummage through items, and employees will appreciate the ease of keeping slatwall displays clean and organized.

Slatwall displays are popular among retailers. Maybe they're right for you, too.

Friday, June 23, 2017

Slatwall Display Fixtures: A Retailer's Savior

Friday, June 16, 2017

Qualities of LED Lights in Retail Store

It is hard to underestimate how important good lighting is in a retail store. It creates the ambiance, and when done correctly, it can entice customers to buy more merchandise. This is true of display case lighting as well, and more retailers are finding that using LED lighting in display cases has distinct advantages over using traditional incandescent or fluorescent bulb lighting. What are these advantages?

Less Heat 

Only 10% of the energy from incandescent bulbs is converted into visible light.  The other 90% is converted into heat. This not only wastes energy; it heats items in display cases, and depending on the merchandise, can fade and crack them over time. This does nothing to increase sales.

LED bulbs, on the other hand, produce very little heat.  Display case items stay cool and as good looking as the day you placed them in the case.

Improved Visibility

Merchandise beneath LED lighting simply shines brighter than merchandise illuminated by incandescent lights or fluorescent lights. Well-lit display case items attract customer attention and hold it longer. The longer a customer is interested in an item, the greater the chances of making a sale.

And unlike conventional incandescent and fluorescent bulbs that shine light across a wide area, the light from LED bulbs can be aimed at specific pieces of merchandise. This direct beam of light highlights items in ways that diffused, sometimes dull traditional lighting can not.

LED bulbs not only provide great light, increasing customer attention and the likelihood of a sale. They are also 75% more efficient than incandescent bulbs, and they last up 25 times longer.

Friday, June 9, 2017

The Benefits of LED Lights in Display Cases

Several benefits come with LED lighting in display cases. The verities of power consumption savings are appealing; as is grabbing the customer's attention. There are even upticks in sales.

What makes it Different

Unlike incandescent or fluorescent lighting, LED is a low maintenance, efficient option. Their lifespan is typically 50,000 hours; they produce far less heat; and have a low power consumption rate. For display purposes alone, LED lights come in various colors to create a spectacular sight.

Cost Considerations

With a 50,000-hour lifespan, LED boasts a drastically lowered replacement cost create reduced maintenance costs. Halogen and incandescent lighting offer higher heat generation. Higher heat is often detrimental to items such as food, soft metals, and textiles. This often costs businesses high-end losses on their monthly inventory. Fluorescent lighting proposes very little improvement; meanwhile, LED lights are optimal for display. LED lights are choice for preservation.

They're ideal for cost reduction, because of their low heat generation; energy consumption; and low maintenance costs.

Consumers Drift to Arresting Displays

When something grabs a customer's attention, they will roam over to inspect. Anything hosted in a display is, by design, a blue-chip item. Whether the display hosts jewelry, food, clothing, or technological items, LED lighting seizes their attention. With a display case featuring LED lighting, a business increases a product's visibility and its attractiveness. Due to the ambient nature of LED lighting the display produces a merchandise charisma that didn't exist before.

Sales Upticks

Attractiveness factors heavily into sales. LED lighting in a display case prompts users to buy through desire. While it's not possible to force a buyer into something they don't desire, a company can increase sales via this method. Businesses do make higher profits through impulse buys and buyers understand they do so. Many find that when their firm encourages impulsive purchases, their overall return rate is higher. By properly displaying merchandise, the quality is identifiable; thus, buyer's guilt reduces greatly. When buyer's guilt reduces, so, too, do returns. Higher sales and lower returns: the categorical impact on profits becomes immediately recognizable.

Benefits Reign

The benefits of LED lighting in display cases speak for themselves: overall cost reduction, amplified product charisma, better inventory preservation, higher customer interest, and increased sales. If a display case with LED lighting isn't yet on your business' list, consider the extra benefits; reflect on how it's the potential for the exact sales increase you need.

Friday, June 2, 2017

LED Lights into Your Display Cases

From fine jewelry to power tools, your items will present better when properly lit, but relying on ceiling illumination alone will leave shadows on your shelves. Rather than mounting hot spotlights, take the light to your products with LED strip-lights. These energy efficient little lights come in a wide variety of colors, sizes, and intensities to suit most of your display needs.

Long Lasting

LEDs can go for years without needing to be changed and are incredibly energy efficient. They have been proven to shine “25 times longer than incandescent lighting” according to The Department of Energy. By choosing to replace your old shelf lights with LEDs you can practically eliminate the hassle of changing out display light bulbs. It could be years before a single one of your shelves goes dark.

Use Less Power

Low power LED strip-lights give you the benefit of lit shelves without hurting your utilities bill. The Department of Energy also confirmed that Energy Star rated LED lights not only  “use at least 75% less energy” than normal light bulbs, but they also send light in only one direction, allowing you to clearly illuminate your products without blinding your customers with low-set lights. This low power consumption also keeps them at much safer and cooler temperatures.

Complementary Colors

Each display's ideal light color is determined by the color of your products. Soft yellow lights will cause gold to glow beneath the display glass while cool blue lights enhance the shine of silver. Even if you're not displaying metals, the rule still holds. Warm colors are complimented by yellow lights and cool colors look best when illuminated in white or blue. LEDs are available in nearly every color temperature and can suit all your colored display needs.

Whether you’re setting up a new display or improving an existing one, LED lights are a great choice for display case lighting. From free standing strip-lights to cases with built-in LED mounts, this energy-efficient new lighting option could be your next great business decision.