Friday, June 23, 2017

Slatwall Display Fixtures: A Retailer's Savior

Friday, June 16, 2017

Qualities of LED Lights in Retail Store

It is hard to underestimate how important good lighting is in a retail store. It creates the ambiance, and when done correctly, it can entice customers to buy more merchandise. This is true of display case lighting as well, and more retailers are finding that using LED lighting in display cases has distinct advantages over using traditional incandescent or fluorescent bulb lighting. What are these advantages?

Less Heat 

Only 10% of the energy from incandescent bulbs is converted into visible light.  The other 90% is converted into heat. This not only wastes energy; it heats items in display cases, and depending on the merchandise, can fade and crack them over time. This does nothing to increase sales.

LED bulbs, on the other hand, produce very little heat.  Display case items stay cool and as good looking as the day you placed them in the case.

Improved Visibility

Merchandise beneath LED lighting simply shines brighter than merchandise illuminated by incandescent lights or fluorescent lights. Well-lit display case items attract customer attention and hold it longer. The longer a customer is interested in an item, the greater the chances of making a sale.

And unlike conventional incandescent and fluorescent bulbs that shine light across a wide area, the light from LED bulbs can be aimed at specific pieces of merchandise. This direct beam of light highlights items in ways that diffused, sometimes dull traditional lighting can not.

LED bulbs not only provide great light, increasing customer attention and the likelihood of a sale. They are also 75% more efficient than incandescent bulbs, and they last up 25 times longer.

Friday, June 9, 2017

The Benefits of LED Lights in Display Cases

Several benefits come with LED lighting in display cases. The verities of power consumption savings are appealing; as is grabbing the customer's attention. There are even upticks in sales.

What makes it Different

Unlike incandescent or fluorescent lighting, LED is a low maintenance, efficient option. Their lifespan is typically 50,000 hours; they produce far less heat; and have a low power consumption rate. For display purposes alone, LED lights come in various colors to create a spectacular sight.

Cost Considerations

With a 50,000-hour lifespan, LED boasts a drastically lowered replacement cost create reduced maintenance costs. Halogen and incandescent lighting offer higher heat generation. Higher heat is often detrimental to items such as food, soft metals, and textiles. This often costs businesses high-end losses on their monthly inventory. Fluorescent lighting proposes very little improvement; meanwhile, LED lights are optimal for display. LED lights are choice for preservation.

They're ideal for cost reduction, because of their low heat generation; energy consumption; and low maintenance costs.

Consumers Drift to Arresting Displays

When something grabs a customer's attention, they will roam over to inspect. Anything hosted in a display is, by design, a blue-chip item. Whether the display hosts jewelry, food, clothing, or technological items, LED lighting seizes their attention. With a display case featuring LED lighting, a business increases a product's visibility and its attractiveness. Due to the ambient nature of LED lighting the display produces a merchandise charisma that didn't exist before.

Sales Upticks

Attractiveness factors heavily into sales. LED lighting in a display case prompts users to buy through desire. While it's not possible to force a buyer into something they don't desire, a company can increase sales via this method. Businesses do make higher profits through impulse buys and buyers understand they do so. Many find that when their firm encourages impulsive purchases, their overall return rate is higher. By properly displaying merchandise, the quality is identifiable; thus, buyer's guilt reduces greatly. When buyer's guilt reduces, so, too, do returns. Higher sales and lower returns: the categorical impact on profits becomes immediately recognizable.

Benefits Reign

The benefits of LED lighting in display cases speak for themselves: overall cost reduction, amplified product charisma, better inventory preservation, higher customer interest, and increased sales. If a display case with LED lighting isn't yet on your business' list, consider the extra benefits; reflect on how it's the potential for the exact sales increase you need.

Friday, June 2, 2017

LED Lights into Your Display Cases

From fine jewelry to power tools, your items will present better when properly lit, but relying on ceiling illumination alone will leave shadows on your shelves. Rather than mounting hot spotlights, take the light to your products with LED strip-lights. These energy efficient little lights come in a wide variety of colors, sizes, and intensities to suit most of your display needs.

Long Lasting

LEDs can go for years without needing to be changed and are incredibly energy efficient. They have been proven to shine “25 times longer than incandescent lighting” according to The Department of Energy. By choosing to replace your old shelf lights with LEDs you can practically eliminate the hassle of changing out display light bulbs. It could be years before a single one of your shelves goes dark.

Use Less Power

Low power LED strip-lights give you the benefit of lit shelves without hurting your utilities bill. The Department of Energy also confirmed that Energy Star rated LED lights not only  “use at least 75% less energy” than normal light bulbs, but they also send light in only one direction, allowing you to clearly illuminate your products without blinding your customers with low-set lights. This low power consumption also keeps them at much safer and cooler temperatures.

Complementary Colors

Each display's ideal light color is determined by the color of your products. Soft yellow lights will cause gold to glow beneath the display glass while cool blue lights enhance the shine of silver. Even if you're not displaying metals, the rule still holds. Warm colors are complimented by yellow lights and cool colors look best when illuminated in white or blue. LEDs are available in nearly every color temperature and can suit all your colored display needs.

Whether you’re setting up a new display or improving an existing one, LED lights are a great choice for display case lighting. From free standing strip-lights to cases with built-in LED mounts, this energy-efficient new lighting option could be your next great business decision.