LED Lights into Your Display Cases

From fine jewelry to power tools, your items will present better when properly lit, but relying on ceiling illumination alone will leave shadows on your shelves. Rather than mounting hot spotlights, take the light to your products with LED strip-lights. These energy efficient little lights come in a wide variety of colors, sizes, and intensities to suit most of your display needs.

Long Lasting

LEDs can go for years without needing to be changed and are incredibly energy efficient. They have been proven to shine “25 times longer than incandescent lighting” according to The Department of Energy. By choosing to replace your old shelf lights with LEDs you can practically eliminate the hassle of changing out display light bulbs. It could be years before a single one of your shelves goes dark.

Use Less Power

Low power LED strip-lights give you the benefit of lit shelves without hurting your utilities bill. The Department of Energy also confirmed that Energy Star rated LED lights not only  “use at least 75% less energy” than normal light bulbs, but they also send light in only one direction, allowing you to clearly illuminate your products without blinding your customers with low-set lights. This low power consumption also keeps them at much safer and cooler temperatures.

Complementary Colors

Each display's ideal light color is determined by the color of your products. Soft yellow lights will cause gold to glow beneath the display glass while cool blue lights enhance the shine of silver. Even if you're not displaying metals, the rule still holds. Warm colors are complimented by yellow lights and cool colors look best when illuminated in white or blue. LEDs are available in nearly every color temperature and can suit all your colored display needs.

Whether you’re setting up a new display or improving an existing one, LED lights are a great choice for display case lighting. From free standing strip-lights to cases with built-in LED mounts, this energy-efficient new lighting option could be your next great business decision.

Wall Display Cases Draw Buyer's Attention

There are several added benefits to displaying your merchandise in a wall display case. One of those is that it draws a buyer's attention. Setting items apart from the rest, wall display cases create visual appeal and suggest value.

Perceived Value
Placing your higher end items in a wall display case adds perceived value. Instead of resting on a shelf somewhere in your store, setting them apart from everything else will suggest to your customers that they really are worth more. If the higher end items in your store aren't set apart, consider adding a wall display case to draw more attention to them.

Perceived Desirability
Items don't necessarily have to be expensive to deserve time in a wall display case. It's true that higher priced items are often put away for protection, but it's also an excellent place to highlight new items or items you really need to sell. Customers will know there's something more desirable about the items in the display case simply because they're not out on the showroom floor with everything else.

Encourage Interaction
What's the best part about using wall display cases in your business? It encourages customer interaction. Odds are, customers will need you to show them the items and have questions about them. You'll be able to engage them and share valuable information about your products with them, increasing the likelihood of a sale.

Organization
One more perk you'll enjoy with wall display cases are the organization they offer. Everyone's been to a business where items were hard to find because they were disorganized and poorly displayed. Using wall display cases to group like items together and display them so they can be seen and are easily accessible creates a positive and memorable experience for your customers. People are more likely to return to a business that not only looks good but is easy to navigate.
If your retail space isn't using wall display cases, consider some of these benefits they offer. Adding them to your retail space might just be the boost your business needs.

Trophy and Wallcases Can Increase Your Bottom Line

If you own or operate a retail business with items for sale, then you want to make your space as inviting as possible.  Some stores do this by employing lighting in different ways or playing soothing music over the loudspeaker.  The goal is to make your customers comfortable, create a memorable experience for them and encourage them to buy more merchandise.
One way to do this is with trophy and wallcases. How?

Cases Make Use of ALL Your Space:
You are paying for every square foot in your store. So why not get as much as you can out of every square foot?  You can do this by using wallcases. Instead of just using the middle of your space, wallcases let you take advantage of all your space, including the walls. The more items you have on display, the more chances you have of a sale.

Cases Get Customers to Move through Your Entire Store:
It is a fact that if you can get customers to move through your entire store, then they will see more merchandise that might catch their eye. Using wallcases is a simple way to do this. Customers will walk across the store to a far wall to see something interesting in a wallcase. On their way there, they might see something else that they want to buy.

Cases Make Items Seem Special:
Featuring items in a trophy case gives them a certain cache and makes them more interesting. While it is easy for a retail space to become cluttered, items in a case stand out. They attract customers' attention because they seem special, increasing inquiries and sales.
Do not overlook the benefits of trophy and wallcases. They can help enhance your customers' shopping experience and lead to a healthier bottom line.

Apply the Rule of Three to Trophy and Wallcases

Whether you are new to retail display merchandising or an experienced hand, it can be helpful to think about design basics for your trophy and wallcases that will make a positive impression on your customers, and motivate them to buy more. Today, we are taking a moment to look at applying the Rule of 3 to your store displays.

 

Be flexible:
The Rule of 3 recommends grouping 3 items together based on brain science that proves there is something about odd numbers that makes people take notice, and look more closely. Remember that even though it is called the Rule of 3, other odd number combinations can work just as well. It depends on how many items you need to display to show the variety of your selection, and what makes an attractive arrangement.

Balance symmetry and asymmetry:
Human brains like symmetry up to a point, but too much becomes boring. That is why pyramid layouts are so popular where you put a taller item in between two smaller items so customers look at the focal point first, and then work their way around the whole display seeing everything that you are presenting.

Make exceptions:
Like any rule, there are times when you want to bend or break the conventions. If you have an item that is exceptionally large, valuable or interesting, it is usually better to let it stand alone with a display case of its own.

Trophy and Wall Cases: More Than Glass Cubes

Ask someone about a trophy or wall cases and they conjure up an image of that spot in their high school where sports memorabilia was displayed.

While this is one of the traditional uses for these items, smart business people have been taking advantage of these flexible display fixtures to spotlight products or years. These savvy individuals also know that there is more to these items than glass shelves against a wall.

1. Move Away From The Wall: Don't let the name 'wall case' limit your imagination to thinking of glorified glass shelving. Modern wall cases are sleek stand alone structures that can provide a 360 degree view of items placed in them. Situated strategically on a sales floor, the merchandise inside can be viewed from every angle, enticing customers to linger and look longer.

2. Let In The Light: A lot of shelving can shadow a product, making it more difficult to notice. All glass wall cases avoids restricting the light making it easy to see what is inside. Add some strategic spotlights, and customers will be drawn to the displays like moths to flames.

3. Open Your Space: People are visual animals. Using towering metal racks for merchandise obstructs viewpoints and limits what potential buyers notice. Wall cases allow customers to see through the displays, focusing on the merchandise. Not just that, but without restrictive backing, they can see glimpses of items deeper in the store and are drawn in to investigate what catches their eye.

4. The Little Things: With shrinkage a genuine concern, adequately showcasing smaller items has always been a trade-off between presentation and security. Wall cases provide the ideal solution to this problem. Now an army of minute products can easily be handsomely presented behind secured glass.

5. Decorative Wall Space: Every store makes the best use of available space. However, smart ones do it with style. Quality trophy cases situated against the walls provide a unique look to a store - one that people will remember and comment on.

When you are designing your next retail space, consult the experts at ND Store Fixtures. They can answer all your wall case needs and more.

Trophy & Wallcases: More than just retail

When one considers wall display cases, most would instantly think of a retail environment where display cases exhibit a multitude of items. Have you ever thought of using them in these environments?

• Schools
• Churches
• Museums
• Libraries
• Businesses
• Home

There are many benefits to using a wall display case for things other than its original intention. For example, schools could use them for trophy displays or students art or science fair projects.

• Churches could set up a display of their historical memorabilia or upcoming events.

• Libraries could let community members display their collections and include books that they have about those subjects. 

• Museums could find unlimited reasons to display a multitude of relics. 

• Businesses and retail stores can benefit from the organized display of their products.

Uses of wall display cases in the home are also endless. They could elegantly display grandma's antique dishes or great-grandpa's war memorabilia. A child's trophies, books, family pictures and many other collectibles could be housed in a wall display case. There is an unlimited list of possibilities.

Choosing the material you want your display case made of is simple when you consider where the case will be going. Here are some choices to consider;

• Wood
• Glass
• Metal

Deciding on what extras you feel might be needed is another option.

• Lighting
• Mirror back
• Locks

As you can see, wall display cases have an endless array of uses. Decide which displays would work best for your needs.

Get the most out of retail space

Lately, emptiness is in.  Stores display only a few products accented with bold colors and simple lines. They entice and invigorate. So how can you follow this trend and still capitalize on every square foot of space you pay for?
The answer is closer than you may first think.

Here's a few ideas of how to create a display that works on a person's innate desire for what they know, both past and present.

You are the champion:
Familiarity! It is well researched that exposure to something creates an affection for that person or object, and deep familiarity can cause loyalties that are not easily shaken. By displaying items in a trophy case, you can invoke the same feelings of desire, awe and accomplishment. The fact that the item inside is acquirable can awake the yearning a customer may have for your product.

Keep lines clean:
Modern stores boast a small number of products with a great amount of workable space, by using clear cases you can maintain a visually neat appearance, uncluttered and open. When wall case is the only option, clear, adjustable shelves can ensure that you have exactly the space you need without any obstructions.

Know your base:
Many times, the bottom few feet of a display become completely useless. Placing items on low surface may indicate a subtle lack of esteem over products that are on eye level. By having a locking base in a display, you can keep the same quantity of product out of the back room, but still completely secure.

Float it:
While walls are your limits, the remaining floor space can work for you as a strategic partner. Ensuring that you have the right display is a vital part of making the most of valuable square footage. Towers are an excellent way to do this, as they fill the space in a clean and elegant way.

As a retail store it is vital you have the displays to ensure people look at your items long enough to decide they need to take that item home.