Increase Sales with Trophy and Wallcases - Feature Cross Merchandising

Make your walls work for you

Trophy & wallcases can help you sell more when you get creative, and bring different kinds of merchandise together in unexpected ways. Discover the potential of cross merchandising.
Maybe you're used to keeping your sunglasses in one case, and your briefcases in another. However, letting them share one space can help you tell your customers a story about why they belong together like milk and cookies or copy and paste:

• Show Off Your Fashion Sense: Think about designer look books that provide images of how to combine the individual pieces in a collection. Putting hats and scarves side by side in one case makes it easy to decide on how to mix and match them for the best effect.

• Set a Mood: Pair a pretty set of vintage style earrings with a delicate lace blouse. Appeal to your customer's romantic side or create a combination that resonates with their idea of themselves as outdoor types or urban sophisticates.

• Create an Experience: Emphasize function. Pull together related cooking supplies or garden tools.

It all boils down to showing your customers how they can use your products to fulfill their desires, whether they want help looking stylish or engaging in activities they enjoy. Encourage additional purchases by connecting the dots between how one item goes with another. They'll probably get more value out of what they take home, and that will make them want to come back and visit you again.

ND Store Fixtures is the premier supplier of quality retail display cases and store display fixtures for small and large businesses in the United States.

Open Up Oppurtunities

Today's retail must compete with the seemingly limitless warehouses of major online retailers. It can seem daunting to compete, but it is possible with mirrored doors in display cases.

Ensure enjoyment of all customers

Nearly any case can ensure that you meet ADA requirements, but only mirrored cases can provide a clear view from all angles. Through creating a positive experience for customers of all abilities, you create a sense of loyalty and encourage repeat visits.

Kill clutter

Mirrors ensure that shelves looked stocked despite the ebb and flow of products. Place one or two items in with a color sample of the remaining stock.  Customers envision themselves already possessing your products. This clean, clear look has a distinct advantage over web pages.

Light it up!

Cases, especially those in small shops, can feel impossible to correctly illuminate.  The natural reflective properties of mirrors allow you to wield light to your purpose. Jewelry glitters brightly, screen glare eliminated, and individual items exhibit the nuances the manufacturer intended, giving you the edge over others.

Create Urgency

When something looks great, mirrors facilitate more time spent in direct observation. These cases are a silent salesman, giving you the opportunity to speak to a customer at the peak of desire. This final engagement ensures a positive sales experience.

Aesthetics, Business, and Mirror Doors

Professionalism, in the business world, is a hard thing to define. Mostly because there are many core principles that all work in tandem to reflect a solid sense of professionality to the consumer. However, there's one principle that CEO's and small business owners overlook and it's the principle of aesthetic. Basically, how something is presented largely affects how it'll be perceived, despite how it may actually function. But don't fret. When most of us walk into a store, we aren't expecting some abstract artsy sign telling us where the eggs might be. But there are a few very simple changes you can make that'll have your business looking just as professional as you intended it to be.

Show What Needs to be Seen

There's a neat little twist put on an old adage: Popular products are to be seen, not shadowed. Essentially you want anyone who so much walks into the door to know that you've got the product they might be looking for, that and you're advertising that product without so much as ever uttering a word. There's no point in keeping a hot item tucked away in the depths of your storage unit when you don't have a single one for display. Ideally, this should be done with mirror doors and polished display cases, just to give it that extra pizzazz.

Aesthetics as a Long Term Investment

It might sound silly, investing in something that doesn't provide any immediate benefit beyond looking cool, but think of it like this:

• Going the extra mile to look the part gains the customers trust.
• A more aesthetically looking business space has a positive effect on a person's mood.
• It pays to put your best foot forward.

Never Go Wrong. Keep Shoppers Interested. Use Mirror Doors in Your Display Cases

“You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.” Howard Schultz

When it comes to retail store design, very few things are quite as beautiful as mirror doors in glass display cases. The mirrors give just the right amount of shine without overpowering the whole look of the case. These types of display cases look beautiful in every store no matter what products you sell. Sometimes just the addition of a wooden base and top or a marble one can make the same case just the right fit for a variety of retail venues.

Professionalism and Perception

Let's face it. There aren't many other options for displaying high quality retail merchandise. You can choose plastic cases. However, will you attract the right customers? You only get one chance to make a first impression. In retail, that first impression is just about everything.

Marketing Strategy

There are many women who enjoy finding hidden gems at thrift stores. However, most will admit it can take an afternoon of rummaging to get the best haul. When customers want to shop, they want things to be easy and organized. Glass shelves and display cases with mirrored doors create a clear display of your product offering. In addition, times have changed. Because of the popularity of social media and online activity; one of the things consumers hate the most is businesses that waste their time.

The power of mirror in display cases

Mirrors can reflect light and energize the space they encompass. That reflective quality can guide customers to a display you have highlighted. By expanding the use of mirrors throughout your store, you are drawing customers to those areas.

In an article on FengShui-tips.org, it states,"If it's done correctly the power of mirrors symbolically double your wealth, health, and happiness", and "Anything your mirror reflects it will double that." If you are trying to add space to your store, mirrors can help with that.

By using mirrors in display cases, you are focusing on the products reflected from them. Diamonds can look larger or more brilliant, make-up can look more colorful, and sequined products can look more dazzling and shiny.

Mirrors can also make customers stop to look at themselves. Placement of items near those mirrors can draw them to a possible impulse buy. If the display has things the customer can try on like hats, jewelry, or shoes, the odds are greater for a customer sale because they don't have to go looking for a mirror to see what the item will look like on them. Everything is right at their fingertips.

One of the most beneficial uses for mirrors is as a shoplifting deterrent. Mirrors can give a shoplifter a feeling of being watched. Some may think they are two-way mirrors. It can also make the store look like there are more people browsing than actually there.

Consider mirrors when decorating your store. They can add an ambiance that you may not have considered originally.

Improve Appeal with Mirror Doors in Display Cases

If you're looking for a simple, cost-effective upgrade for your store, you don't have to spend a fortune. Improve the appeal of your products with mirror doors in your display cases. It's an easy fix, and it really changes the look of your store. Are mirror doors right for your business?

Make use of a small space

Use mirror doors or mirrored backing in a display case to get the most out of a small space. First, it will make it look like you have double the merchandise. This encourages customers to stay longer and look more closely at your products. In addition, mirrors make your store look larger. This illusion makes everything look more valuable. Customers will often pay higher prices for products that are in mirrored display cases.

Brighten it up

Adding mirrors really brightens up a room. Customers perceive well-lit stores to have higher quality items. In contrast, a room that appears dark or shadowed might seem to hide lower quality products. Rather than installing expensive light fixtures, add some mirror doors to reflect natural light throughout your space. Your area will look more inviting and interesting to shoppers.

Safety

Mirrors also help you monitor your store. See around corners and into tight spaces without moving around the store. A few well-placed mirrors help you see all areas of your space clearly from a single vantage point, eliminating the need to follow customers around closely or hire extra help to avoid theft.

Whatever your reason, mirror doors and display cases are a great way to enhance your store. They'll help you make the best use of a small space, brighten the area, and reduce theft. Use this cost-effective trick to improve your store today!

Design Mistakes: Lighting and Permanent Store Fixtures

Consumers are looking for a unique shopping experience each time they enter a store, and it is taking more and more to get them off of the computer and into the brick-and-mortar environment. When designing a new store, it is easy to overlook details that will make a retailer stand out from the competition. Two common mistakes that can hurt a business from the beginning are bad lighting and installing permanent fixtures.

Bad Lighting

It is easy to stick with the lighting already present in a new building, but the days of overhead florescent lights are gone. Unless you are going for the discount warehouse feel, statement lighting is a must. Spotlights on mannequins, well-lit showcases, and unique decorative pieces are just some of the ways top retailers use lighting to their advantage.

Pro Tip: Moving with LED, the need for replacement bulbs would be removed and save you tons on your bottom line. A dollar saved is a dollar earned.

Permanent Fixtures

Installing permanent fixtures can be hazardous to the bottom line of a new store. Sure, those long wooden tables at the Apple Store look amazingly sleek, but they have plenty of funds to replace them at whim. It is difficult to know how customers will navigate through store display fixtures before the grand opening. There may be traffic flow issues causing certain areas of a store to be overlooked or uncomfortable to shop. The ability to make small changes to correct customer patterns is key to the success of a new business. Permanent fixtures also lead to problems down the road with cleaning and even legal issues with ADA compliance. Instead, look for fixtures with heavy-duty, locking castors that move when needed.

Pro Tip: If your heart is set on a permanent install, call in a design expert to ensure proper placement, or only go for permanent fixtures in your display cases because nothing is more important then your product.

Success in store design comes down to the needs of the shopper. Keeping these tips in mind, do not be afraid to make adjustments to suit customer needs.